Integrity Marketing Group, LLC

Integrity Marketing Group, LLC is a leading independent distributor of life and health insurance products, and a provider of wealth management and retirement planning solutions. Headquartered in Dallas, Texas, the company's mission is "to help people protect their health and wealth for a more secure future," with a vision to revolutionize the insurance and financial services industry through a holistic approach.

Integrity Marketing Group primarily serves the senior market, offering a comprehensive portfolio of products including Medicare Advantage, Medicare Supplement, and Part D prescription plans, as well as various life insurance options, annuities, long-term care, and final expense policies. The company leverages a national network of independent agents and brokerages, supported by proprietary technology solutions such as MedicareCENTER, the AI-driven Ask Integrity tool, and LeadCENTER, to streamline the insurance and financial planning experience. In addition to insurance distribution, Integrity has expanded into wealth management with its Integrity Wealth division, which manages over $46 billion in assets.

Co-founded by Bryan W. Adams, who serves as CEO, Integrity Marketing Group positions itself as an omnichannel insurtech leader, emphasizing trust, innovation, and human connection. The company employs a strategy of aggressive acquisitions and strategic partnerships to expand its reach and capabilities, and became employee-owned in 2019. In February 2024, Integrity acquired the domain Integrity.com to centralize its innovative technology suite. While there has been speculation regarding a public offering, Integrity Marketing Group remains a privately held company, backed by institutional investors such as Silver Lake and HGGC.