Integral Ad Science Holding Corp.

Integral Ad Science (IAS) is a global technology company specializing in digital media measurement and optimization. Its core mission is to serve as the global benchmark for trust and transparency within the digital media quality landscape. Headquartered in New York City, New York, the company operates internationally with offices across North America, Latin America, Europe, the Middle East, and the Asia-Pacific region.

IAS provides a comprehensive suite of products and services designed to ensure the efficacy, safety, and quality of digital advertising campaigns. These offerings include ad fraud detection and prevention, viewability measurement, brand safety and suitability, and contextual targeting. The company's cloud-based platform delivers independent measurement and verification across various digital formats and channels, including desktop, mobile, video, connected TV (CTV), and social media, serving a broad client base of advertisers, publishers, agencies, and media platforms.

Lisa Utzschneider has served as the Chief Executive Officer since January 2019, leading the company's strategic direction. In a significant corporate development, Integral Ad Science was acquired by the private equity firm Novacap in December 2025 for $1.9 billion, subsequently delisting from the Nasdaq stock exchange where it previously traded under the ticker IAS. Recent innovations include the April 2026 launch of 'IAS Total TV' to enhance transparency in the Connected TV advertising market and the expansion of its media quality measurement to TikTok's Brand & Performance Solutions. The company also received a Webby Finalist Nomination in April 2026 for its Generative AI Innovation, IAS Agent.