Intact Insurance Launches Miniature House Campaign to Highlight Extreme Weather Risks — Intact Financial Corporation

Event summary

Intact Insurance launched a social media campaign using handcrafted miniature houses to demonstrate the impact of extreme weather on homes.
The campaign, part of the Keep it Intact prevention program, features five extreme weather events: wildfire, flooding, hailstorms, strong winds, and snowstorms.
The miniature house was built at a 1:12 scale by professional artist Spencer Barclay, with no AI used in the production.
The campaign runs until December 2026 across Intact Insurance's social media channels.
In 2025, insured damage from severe weather events in Canada exceeded $2.4 billion.

The big picture

Intact Insurance's campaign underscores the growing financial impact of extreme weather events, with 2025 marking the tenth costliest year on record in Canada. The initiative aligns with broader industry trends of leveraging creative strategies to educate customers on risk management and prevention. As climate-related risks continue to escalate, insurers are increasingly focusing on preventive measures to mitigate losses and enhance customer resilience.

What we're watching

Campaign Effectiveness: How the miniature house campaign will influence customer engagement and prevention measures.
Climate Risk Mitigation: Whether Intact's prevention program can reduce the financial impact of extreme weather events.
Industry Trends: The pace at which other insurers adopt similar preventive measures in response to increasing climate risks.