Battery Show Europe Expands Tiered Access Amid EV Supply Chain Growth
Event summary
- The Battery Show Europe and Electric & Hybrid Vehicle Technology Expo will be held June 9-11, 2026, in Stuttgart, Germany.
- Registration is now open, targeting thousands of attendees across automotive, energy, and electronics sectors.
- The event introduces tiered pass options (Explorer, Explorer Plus, Leader) with varying levels of access and benefits.
- Informa Markets Engineering is launching The Battery Show South and The Battery Show Asia in 2025.
- The event is co-located with Electric & Hybrid Vehicle Technology Expo and includes listed media partners like Battery Technology and DesignNews.
The big picture
The Battery Show Europe's continued growth underscores the accelerating demand for battery technology and electric vehicle solutions across Europe. Informa's tiered access model and geographic expansion reflect a broader trend of event organizers seeking to maximize revenue and scale their offerings in a rapidly expanding market. The event's size and scope position it as a key indicator of the health and direction of the European EV supply chain, which is currently facing challenges related to raw material sourcing and geopolitical instability.
What we're watching
- Tiered Access
- The introduction of tiered pass options suggests Informa is attempting to monetize event access more granularly, potentially reflecting increased demand and a desire to capture higher-value attendees.
- Geographic Expansion
- The planned launches of The Battery Show South and Asia indicate a broader strategic push to capitalize on regional EV growth, but success will depend on tailoring content and partnerships to local market needs.
- Networking Focus
- The emphasis on networking, particularly with the new lounge and scavenger hunt, signals an effort to differentiate the event and justify premium pass pricing in a competitive landscape.
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