Informa Resurrects Sourcing Event in New York, Targeting Agile Fashion Supply Chains

Event summary

  • SOURCING by Informa will return to New York City in Fall 2026, co-located with COTERIE at the Jacob K. Javits Convention Center.
  • The event aims to create a unified fashion sourcing marketplace, featuring over 700 exhibiting brands and attracting thousands of attendees.
  • 75% of attendees are direct buyers, with brands like Bloomingdale’s, Anthropologie, Shopbop, and Printemps represented.
  • SOURCING in New York will focus on low MOQs, short lead times, and vertical integration options to meet demand for agility.

The big picture

Informa's decision to revive SOURCING in New York reflects a broader trend toward localized and agile supply chains within the fashion industry, driven by shifting consumer demand and geopolitical uncertainties. The event’s integration with COTERIE and the New York Marketplace signals a strategic move to consolidate Informa’s presence in a key fashion hub and capture a larger share of the $400+ billion US apparel market. This move also suggests a response to the increasing pressure on fashion brands to shorten lead times and offer more customized, sustainable products.

What we're watching

Market Positioning
The success of the event hinges on whether Informa can effectively differentiate SOURCING from existing New York fashion trade shows and attract both exhibitors and buyers seeking agile supply chain solutions.
Sustainability Focus
The emphasis on sustainable solutions suggests Informa is attempting to cater to evolving consumer preferences and retailer mandates; the actual adoption of these practices by exhibitors will be a key indicator of the event’s long-term relevance.
Regional Impact
The event’s focus on the Northeast market could create a ripple effect, influencing sourcing strategies for regional brands and potentially impacting competition within the broader US fashion industry.