Fashion Trade Shows Expand Digital Reach as Industry Rebounds
Event summary
- FASHION by Informa’s COTERIE and MAGIC events concluded in New York, showcasing women's contemporary and Fall/Winter 2026-2027 fashion trends.
- COTERIE featured brands like Joe’s Jeans, Pistola, and Mou, alongside a ‘Après Ski’ neighborhood with sustainable vintage pieces.
- MAGIC’s event included brands like America & Beyond and Barefoot Dreams, with educational sessions on trend forecasting from Future Snoops.
- A digital extension of COTERIE, in partnership with JOOR, ran for two weeks prior and six weeks after the physical event.
- The next COTERIE and MAGIC events are scheduled for September 9-11, 2026, coinciding with New York Fashion Week.
The big picture
The COTERIE and MAGIC events represent a crucial touchpoint for the fashion industry, facilitating connections between brands and retailers. Informa’s expansion into digital platforms and focus on sustainability reflect broader shifts in the retail landscape, where online channels and ethical sourcing are increasingly important. The events’ alignment with New York Fashion Week underscores the importance of these platforms in shaping seasonal trends and driving commerce within a multi-billion dollar market.
What we're watching
- Digital Adoption
- The continued expansion of digital event components, facilitated by JOOR, will be a key indicator of Informa’s ability to reach a broader, global audience and potentially reduce reliance on physical events.
- Sustainability Focus
- The emphasis on sustainable and upcycled vintage pieces within COTERIE suggests a growing consumer demand and Informa’s attempt to cater to it, which could impact brand selection and event format moving forward.
- Trend Forecasting
- The reliance on Future Snoops for trend forecasting highlights the importance of accurate predictions in a rapidly evolving fashion landscape; misaligned forecasts could lead to inventory issues and reduced retailer engagement.
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