Fashion Marketplace Consolidates Events Amid Shifting Consumer Trends

Event summary

  • Fashion by Informa is combining MAGIC, PROJECT, SOURCING, and OFFPRICE events under one roof at the Las Vegas Convention Center from February 17-19, 2026.
  • The event will showcase Fall/Winter 2026-2027 trends, featuring brands like Free People, Theia Jewelry, and Bobi Los Angeles.
  • SOURCING by Informa remains North America’s largest gathering of fashion manufacturers, suppliers, and service providers.
  • OFFPRICE by Informa is co-located for the first time, focusing on wholesale products with competitive margins.

The big picture

Fashion by Informa's consolidation of events signals a strategic response to evolving consumer behavior and increased competition within the fashion trade show landscape. The move aims to create a more comprehensive platform, but risks alienating attendees accustomed to specialized events. The success of this strategy will depend on Informa’s ability to integrate the distinct offerings of MAGIC, PROJECT, SOURCING, and OFFPRICE while maintaining their individual appeal.

What we're watching

Consumer Shifts
The inclusion of OFFPRICE suggests increasing pressure on margins and a focus on value-driven purchasing, reflecting broader consumer sensitivity to pricing.
Menswear Evolution
PROJECT’s focus on categories like elevated streetwear and tailored clothing indicates a continued shift in menswear preferences, requiring Informa to adapt its offerings.
Event Attendance
Whether the consolidated event format will maintain or increase attendance compared to the separate events will be a key indicator of Informa’s ability to create value for exhibitors and buyers.