Fashion by Informa Launches Tech-Focused Education Tracks at MAGIC and COTERIE
Event summary
- Fashion by Informa partners with Fashionology to launch the Fashionology Innovation Series at MAGIC (Aug 10) and COTERIE (Sep 9-10).
- Series features curated panels on AI-powered design, virtual try-on solutions, and live commerce strategies.
- Combined reach of 32,000 retailers and brands, with 79% having direct buying power.
- Key sessions include case studies from Centric Software, Make the Dot, SPREEAI, Style Arcade, (Re)vive, Flora AI, WGSN.
The big picture
Fashion by Informa's partnership with Fashionology underscores the industry's shift towards technology as a core business imperative. The initiative positions the company at the forefront of digital transformation in fashion retail, leveraging its existing events to drive adoption of AI and other innovative solutions. With a combined reach of 32,000 attendees, the series aims to bridge the gap between emerging technologies and practical implementation for brand leaders.
What we're watching
- Technology Adoption
- How the pace of AI and digital tool integration will accelerate among fashion retailers.
- Strategic Partnerships
- Whether Fashion by Informa can sustain its leadership in fashion tech education through such initiatives.
- Market Differentiation
- The extent to which MAGIC and COTERIE will stand out as hubs for next-gen retail solutions.
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