FASHION by Informa Scales Brand Curation Program to 1,000 Annual Meetings

Event summary

  • FASHION by Informa's Brand Curation program has grown to 1,000 annual one-on-one business meetings, up from 18 four years ago.
  • The program uses retail experts to match retailers and exhibitors based on category alignment, business objectives, and buying intent.
  • FASHION by Informa's retail relations team will engage nearly 300 retailers across five countries and ten states in the second half of 2026.
  • The program includes a dedicated lounge environment for focused meetings and a Hosted Buyer Program for new-to-show retailers.

The big picture

FASHION by Informa's Brand Curation program reflects a broader industry shift towards personalized, relationship-driven commerce in an increasingly competitive marketplace. The program's success highlights the growing demand for tailored business connections that maximize time and investment for both retailers and brands. As the fashion and retail sectors continue to evolve, initiatives like Brand Curation are likely to become standard in driving tangible business outcomes.

What we're watching

Program Scalability
Whether FASHION by Informa can maintain the quality of curated meetings as the program continues to grow.
Market Insights
How the real-time insights gathered from in-market visits will impact future curation strategies.
Competitive Differentiation
The pace at which competitors adopt similar personalized matchmaking initiatives.