Natural Products Expo West 2026 Spotlights Sustainability and Innovation in CPG
Event summary
- Natural Products Expo West 2026 will take place at the Anaheim Convention Center, celebrating 45 years of innovation in the natural and organic products industry.
- The event will feature over 100 exhibitors, including Banza, Chobani, and Organic Valley, showcasing groundbreaking trends and products.
- Key trends include regenerative organic certifications, farmer-centric branding, and the rise of protein-infused products.
- Expo West 2026 will host an open casting call for exhibitors to pitch their products to the Shark Tank team.
- Beacon Discovery will provide actionable data insights, including trend analysis and product velocity data.
The big picture
Natural Products Expo West 2026 underscores the growing consumer demand for sustainable and health-conscious products. The event serves as a critical platform for brands and retailers to showcase innovations that are reshaping the CPG industry. With a focus on trends like regenerative agriculture and functional beverages, the expo highlights the strategic shift towards products that prioritize both health and environmental stewardship.
What we're watching
- Sustainability Focus
- How the emphasis on regenerative organic certifications and whole animal utilization will impact consumer behavior and regulatory standards.
- Retailer Engagement
- Whether the presence of major retailers like Amazon and Whole Foods will drive faster adoption of innovative natural products.
- Product Innovation
- The pace at which plant-based and protein-infused products will dominate the CPG market.
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