Natural Products Expo West 2026 Draws 66,000 Attendees, Spotlights Global CPG Innovation

Event summary

  • Natural Products Expo West 2026 attracted 66,000 attendees and 3,200 exhibitors, showcasing innovations across the $342 billion natural products industry.
  • The event featured 110 countries represented, with notable attendance surges from Japan, Peru, and Spain.
  • Expo West hosted over 100 educational sessions, including the CPG Innovation Summit and Climate Day programming.
  • Sustainability initiatives eliminated 29,600 single-use items and diverted 168 pounds of waste from landfills.
  • The NEXTY Awards recognized progressive and impactful products in the natural products industry.

The big picture

Natural Products Expo West 2026 underscored the dynamic growth and innovation within the $342 billion natural products industry. The event's focus on sustainability, global expansion, and cutting-edge product launches reflects broader trends in consumer preferences and industry adaptation. The presence of major retailers and investors highlights the strategic importance of the natural products sector in the broader CPG landscape.

What we're watching

Global Expansion
The surge in international attendance, particularly from Japan, Peru, and Spain, signals growing global interest in the natural products industry.
Sustainability Initiatives
The success of zero-waste sampling programs and waste diversion efforts may set a new standard for future industry events.
Innovation Trends
The pace at which new product innovations, such as high-protein cottage cheese pizza crusts and AI-driven marketing strategies, will shape the future of CPG.