Natural Products Expo West Marks 45th Anniversary with Expanded Focus on Innovation and Sustainability

Event summary

  • Natural Products Expo West celebrates its 45th anniversary March 3-6, 2026, in Anaheim, California.
  • New features include the CPG Innovation Summit, The Snack Lab, and The Launch Pad.
  • Keynote speakers include Gary Vaynerchuk, Dr. Jessica Knurick, and industry leaders like Seth Goldman and Gary Hirshberg.
  • The event focuses on sustainability, market trends, and AI-driven marketing in the CPG industry.

The big picture

Natural Products Expo West remains a critical hub for the organic and natural products industry, reflecting broader trends in sustainability and innovation. The event's expanded focus on AI and impact-driven innovation underscores the industry's shift towards technology-enabled growth and ethical practices. With 45 years of history, the Expo continues to shape the future of the CPG sector by bringing together key players to drive forward-thinking strategies and collaborations.

What we're watching

Innovation Pace
How the CPG Innovation Summit will accelerate the adoption of AI-driven marketing and next-generation business strategies in the natural products industry.
Market Trends
Whether the insights from keynote sessions will reveal significant shifts in consumer behavior and product innovation.
Industry Collaboration
The extent to which The Launch Pad will foster meaningful connections between emerging brands and established industry leaders.