Carrefour to Detail Licensing Strategy at Brand Licensing Europe
Event summary
- Carrefour, the fourth-largest European grocer with 12,000 stores globally, will reveal its brand extension strategies at Brand Licensing Europe on October 6, 2026.
- Marianne Lesimple, Carrefour’s Director of Toys & Leisure Group, will discuss licensing partnerships and retail strategy innovation in an exclusive keynote panel.
- The panel will feature Vincent Vandamme from Jazwares and Emmanuel Assouline from Sun City, focusing on their recent Pokémon collaboration.
- Brand Licensing Europe 2026 will take place October 6-8 at Excel London.
The big picture
Carrefour’s participation in Brand Licensing Europe underscores the growing importance of strategic licensing partnerships in the retail sector. As European grocers face increasing competition and shifting consumer trends, collaborations with entertainment brands like Pokémon can enhance customer engagement and differentiate offerings. The event also highlights broader industry shifts towards leveraging brand extensions to drive growth and innovation.
What we're watching
- Strategic Partnerships
- How Carrefour’s approach to licensing partnerships will influence its retail strategy and market positioning.
- Market Expansion
- Whether the Pokémon collaboration can drive significant activation across Europe and boost Carrefour’s brand relevance.
- Industry Trends
- The pace at which European retailers adopt high-impact brand collaborations to stay competitive.