France Licensing Day Smashes Attendance Records in Paris Expansion — Informa PLC (Global Licensing Group)

Event summary

France Licensing Day 2026 set new attendance records with over 550 attendees and 55 exhibiting tables at its new location in Paris.
The event facilitated more than 500 meetings, showcasing robust deal-making activity among key French retailers and global entertainment brands.
Strategic move to Pavillon Chesnaie du Roy expanded exhibition space, reflecting the accelerating growth of France's licensing sector.
Carrefour's keynote session on retail licensing strategy drew standing-room-only attendance, highlighting strong industry interest in strategic insights.

The big picture

France Licensing Day's record-breaking attendance underscores the growing demand for licensing opportunities in France, particularly among global entertainment brands and key French retailers. The event's expansion to a larger venue reflects the accelerating growth of the French licensing sector, positioning it as an essential date on the industry calendar. This trend aligns with broader market dynamics where brand extensions and consumer engagement are driving significant commercial interest.

What we're watching

Market Expansion: How the strategic move to a larger venue will affect future event scalability and industry participation.
Deal-Making Activity: Whether the robust deal-making activity at this year's event can be sustained in 2027, given the growing demand for licensing opportunities.
Retail Strategy: The pace at which Carrefour and other retailers will implement insights from the keynote session to enhance their licensing operations.