France Licensing Day Expands as Global Brands Converge in Paris
Event summary
- France Licensing Day returns June 30, 2026, at Pavillon Chesnaie du Roy, Parc Floral de Paris.
- Event features 30+ exhibiting brands including Paramount, Netflix, and Warner Bros. Discovery.
- Carrefour delivers exclusive keynote on licensing strategy and execution.
- Licensing International France Awards conclude the day.
- Global Licensing Group partners with Licensing International to host the event.
The big picture
France Licensing Day underscores France's growing influence in the Western European brand licensing market, with a focus on animation, publishing, sports, fashion, and entertainment. The event highlights strategic insights from industry leaders and the commercial strength of French intellectual properties. As global brands converge, the conference serves as a critical meeting point for networking, deal-making, and celebrating innovative brand extensions.
What we're watching
- Market Expansion
- Whether France can sustain its momentum as a Western European licensing hub amid global competition.
- Retail Integration
- How Carrefour's licensing strategy will influence multinational distribution planning and in-store activations.
- Trend Analysis
- The pace at which current licensing trends will translate into growth opportunities for 2026-2027.