The Temptations to Headline Licensing Expo’s Opening Night Party in Las Vegas
Event summary
- The Temptations will headline the Opening Night Party of the Licensing Expo on May 19, 2026, at the Tailgate Beach Club in Las Vegas.
- The event is part of the Licensing Expo, taking place May 19-21, 2026, at the Mandalay Bay Convention Center.
- Tickets for the Opening Night Party are priced at $75 USD, with special Early Bird pricing available.
- The Licensing Expo will feature hundreds of brands, including The Coca-Cola Company, PepsiCo, Liquid Death, NASCAR, Mattel, Hasbro, LEGO, Amazon MGM Studios, BBC Studios, Netflix, Universal, Paramount Global, Sony Pictures Entertainment, and Warner Bros. Discovery.
- Retailers already signed up include Abercrombie & Fitch, Barnes & Noble, Coach, CONVERSE INC, Gap Inc., H&M, Hot Topic, Target Corporation, The Home Depot, TJX Companies, Urban Outfitters, Walmart, and Wild Cosmetics/Unilever.
The big picture
The Licensing Expo, organized by the Global Licensing Group at Informa Markets, is a pivotal event for the brand licensing industry. The inclusion of The Temptations as the headlining act underscores the event's focus on cultural impact and multi-generational appeal. With over 5,000 brands and 12,000 retailers expected to attend, the expo serves as a critical platform for licensing opportunities and brand extensions. The strategic partnership with TreImage LLC as the Platinum Sponsor highlights the event's emphasis on high-profile entertainment and networking.
What we're watching
- Event Impact
- How The Temptations' performance will influence attendee engagement and networking opportunities at the Licensing Expo.
- Licensing Opportunities
- Whether the meet-and-greet with The Temptations will drive significant licensing deals for the group's legacy and global influence.
- Venue Utilization
- The pace at which the newly reimagined Tailgate Beach Club at Mandalay Bay will be utilized for future high-profile events.