Global Licensing Agents Hit Record $117.7B in 2025 Sales, Driven by Digital IP and K-Pop Boom
Event summary
- Global licensing agents generated $117.7B in retail sales of licensed consumer products in 2025, up 12.7% YoY.
- Top 10 agents contributed $80.1B, marking a 7.8% growth from 2024.
- North America led with $56.4B in revenue, followed by APAC ($22.3B) and Europe ($20B).
- Fashion dominated at 80% of product categories, with food/beverage (68%) and toys/games (62%) showing growth.
- CAA Brand Management and Beanstalk to merge following February 2026 acquisition.
The big picture
The licensing industry's record sales reflect a shift toward digital-first IPs and consolidation of entertainment properties. The merger of CAA Brand Management and Beanstalk signals further industry realignment, while the dominance of fashion and food/beverage categories highlights evolving consumer preferences. The $117.7B in 2025 sales underscores the sector's resilience and adaptability in a rapidly changing media landscape.
What we're watching
- Market Consolidation
- The merger of CAA Brand Management and Beanstalk will reshape the competitive landscape, potentially accelerating industry consolidation.
- Digital IP Growth
- The rise of creator-led and social media-born brands will test traditional licensing models and demand new strategies for fan engagement.
- Regional Shifts
- APAC's growing share of licensing revenue may outpace North America as K-pop and anime-inspired brands expand globally.
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