Imprivata Bolsters Access Management with Passwordless Push
Event summary
- Imprivata released expanded capabilities for its Enterprise Access Management (EAM) platform on February 10, 2026.
- The new EAM features include context-aware passwordless authentication, identity verification, and AI-powered risk signaling.
- An Imprivata survey found that 85% of healthcare IT leaders consider passwordless authentication 'very important' or 'mission-critical', yet only 7% have fully adopted it.
- The release highlights a challenge: 54% of organizations use at least three authentication vendors, indicating fragmentation in the access management space.
The big picture
Imprivata's move reflects the broader industry shift towards passwordless authentication driven by security concerns and the need for improved user experience. The company's focus on healthcare and mission-critical industries positions it to capitalize on the increasing regulatory pressure and operational demands for secure and efficient access management. However, the fragmented authentication vendor landscape presents a significant challenge to Imprivata's consolidation strategy.
What we're watching
- Adoption Hurdles
- The significant gap between perceived importance and actual adoption of passwordless authentication suggests Imprivata will need to demonstrate clear ROI and ease of integration to drive wider uptake within healthcare and other sectors.
- Competitive Landscape
- With 54% of organizations using multiple authentication vendors, Imprivata’s success hinges on its ability to consolidate functionality and displace existing solutions, rather than simply adding to the complexity.
- Workflow Integration
- The platform’s effectiveness will depend on seamless integration with existing workflows and systems, particularly legacy on-premises infrastructure, to avoid creating new bottlenecks for frontline workers.
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