IMAX Expands Laser Footprint in Vietnam with CGV Upgrade Deal
Event summary
- IMAX and CGV agree to upgrade three existing locations to IMAX® with Laser system in Vietnam.
- Upgrades will begin in 2027, completing the transition of all CGV/IMAX locations in Vietnam to laser technology.
- Vietnam saw record $6M box office for IMAX in 2025, driven by local-language titles and network expansion.
- IMAX's Vietnamese network has doubled since 2022, now at eight locations with three more planned.
The big picture
IMAX is doubling down on its most advanced laser technology in one of its fastest-growing markets. The upgrade deal with CGV comes as Vietnam emerges as a key growth driver, combining strong local content production with premium exhibition demand. With eight locations already and more planned, IMAX appears to be solidifying its position as the go-to platform for high-end cinema experiences in Southeast Asia.
What we're watching
- Market Penetration
- Whether IMAX can sustain its rapid growth in Vietnam through continued local content partnerships.
- Technology Adoption
- The pace at which premium laser technology becomes the standard in emerging markets like Vietnam.
- Competitive Dynamics
- How this expansion affects IMAX's positioning against regional cinema operators in Southeast Asia.
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