IMAX Expands India Footprint with Three New Laser Locations in Hyderabad
Event summary
- IMAX and Asian Cinemas agreed to open three new IMAX with Laser locations in Hyderabad, India, with the first opening by year-end 2026.
- The deal marks IMAX's return to Hyderabad after a seven-year absence following the closure of the Prasads IMAX location in 2015.
- IMAX has expanded its India footprint by 60% since 2020, with 34 open locations and four more expected to open in 2026.
- 2025 was IMAX India's best-ever box office year, generating $25.6 million, including $8 million from international content.
The big picture
IMAX's expansion in India comes at a time when the market is showing strong demand for premium cinema experiences, driven by a dynamic mix of Hollywood and Indian films. The deal underscores IMAX's strategy to leverage its advanced technology in high-growth markets, where passionate audiences and innovative filmmakers are clamoring for immersive experiences. With India ranking among IMAX's top ten markets for the past decade, this partnership is a strategic move to solidify its position in one of the world's most vibrant cinema cultures.
What we're watching
- Market Penetration
- Whether IMAX can sustain its growth momentum in India, a market that has become a key driver of its local-language strategy.
- Content Strategy
- How the upcoming 2026 Filmed For IMAX slate, including titles like 'The Odyssey' and 'Dune: Part Three,' will impact box office performance.
- Technological Edge
- The pace at which IMAX with Laser technology will be adopted in other emerging markets, given its success in India.
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