IMAX Captures $28M in China Box Office During Chinese New Year

Event summary

  • IMAX generated $28M at the China box office during the seven-day Chinese New Year holiday period.
  • Three of the top five titles were IMAX releases, contributing 3.4% of total box office revenue with less than 1% of total screens.
  • Maoyan’s 'Pegasus 3' earned $24M in its first seven days, marking the strongest IMAX performance for a Chinese film since 'Ne Zha 2' in 2025.
  • 'Pegasus 3' is the fourth collaboration between IMAX and filmmaker Han Han.
  • 'Blade of the Guardians' and 'Scare Out' earned $3.3M and $500K respectively during the holiday period.

The big picture

IMAX's strong performance during the Chinese New Year highlights its strategic focus on diversifying its content portfolio and capitalizing on peak moviegoing periods. The company's ability to generate significant box office revenue with a limited number of screens underscores its premium positioning in the Chinese market. As IMAX continues to expand the global reach of local language titles, it is well-positioned to drive momentum ahead of the historically lucrative moviegoing season.

What we're watching

Content Strategy
How IMAX will leverage its success with Chinese films to drive future box office momentum.
Market Share
Whether IMAX can sustain its 3.4% market share in China despite having less than 1% of total screens.
International Expansion
The pace at which IMAX will expand the global reach of local language titles like 'Pegasus 3' and 'Blade of the Guardians'.

Related topics

Market Share