IG Wealth Management Expands Alzheimer's Fundraiser Amid Rising Dementia Crisis
Event summary
- IG Wealth Management sponsors 150+ community walks across Canada on May 30-31, 2026 to raise funds for dementia care
- 2025 event drew 28,000 participants and raised $7.2 million, with 2026 goal set at $7.7 million
- Alzheimer Society estimates 750,000 Canadians currently live with dementia, projected to reach 1 million by 2030
- IG Wealth Management manages $162 billion in assets under advisement as of March 31, 2026
The big picture
IG Wealth Management's deepening commitment to the Alzheimer's fundraiser reflects both the rising prevalence of dementia in Canada and the wealth management firm's strategy to align with socially impactful causes. With assets under advisement exceeding $162 billion, the company's involvement underscores how financial institutions are increasingly integrating healthcare advocacy into their corporate social responsibility frameworks. The event's growth trajectory mirrors broader industry trends where firms leverage community engagement to enhance brand loyalty and demonstrate tangible social impact.
What we're watching
- Fundraising Momentum
- Whether IG Wealth Management can sustain the 7.4% year-over-year growth in donations from 2025 to 2026
- Community Engagement
- The pace at which participant numbers grow beyond the 2025 total of 28,000 across 150+ locations
- Strategic Alignment
- How IG Wealth Management's financial wellness focus intersects with the growing demand for dementia care support
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