Identiv, Inc.
Identiv, Inc. is a global digital security and identification company headquartered in Santa Ana, California. The company's core business has historically focused on designing, producing, and supplying specialized Internet of Things (IoT) products, leveraging radio-frequency identification (RFID) technologies, including Near Field Communication (NFC) and Bluetooth Low Energy (BLE). Identiv's mission is to digitally secure the physical world, enabling frictionless access, protecting identities, and driving innovation in IoT applications.
Identiv's product portfolio includes a range of specialty RFID and IoT devices, such as inlays, tags, and labels, which are embedded into physical items to provide unique digital identities. These solutions serve diverse market segments, including healthcare, consumer electronics, mobile devices, wine and spirits, luxury goods, libraries, logistics, smart packaging, smart home devices, government, enterprise, education, and transportation. The company also provides engineering, integration, and implementation services for IoT projects.
In a significant strategic shift announced on June 24, 2026, Identiv entered into an agreement to sell its IoT assets to Trackonomy. Following this transaction, which is expected to close in Q3 or early Q4 2026, Identiv plans to transition into a SaaS and physical AI-focused company, intending to acquire compliance SaaS companies in highly regulated industries. The Identiv name and brand will be part of the IoT business sale, and the remaining public company will change its name post-transaction. Kirsten Newquist serves as the CEO, appointed in September 2024, with Ed Kirnbauer as CFO since August 2025.
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