Ticketbud Launches Custom ROAS Tracking for Event Marketers

Event summary

  • Ticketbud developed a custom Revenue/ROAS Tracking capability for Austin Trail of Lights, linking Google and Meta ad clicks to revenue outcomes.
  • The tool enables event organizers to track ad engagement, tickets sold, and total order value alongside advertising spend.
  • Cat Sidle, Digital Media & Consumer Marketing Manager at Forefront Networks, highlighted the tool's role in refining marketing strategies for 2025.
  • Ticketbud's solution is designed to help event teams of all sizes justify marketing spend and improve campaign planning.

The big picture

Ticketbud's new ROAS tracking tool addresses a critical pain point for event organizers, who increasingly rely on digital advertising to drive ticket sales. As marketing budgets come under greater scrutiny, the ability to measure ad effectiveness with precision is becoming a key differentiator in the event ticketing space. This move underscores Ticketbud's strategy of offering highly customized solutions to large-scale events, positioning it as a more sophisticated alternative to generic ticketing platforms.

What we're watching

Adoption Pace
How quickly Ticketbud can expand this capability to other clients beyond Austin Trail of Lights.
Competitive Response
Whether rival ticketing platforms will introduce similar ROAS tracking features to stay competitive.
Revenue Impact
The extent to which this tool can drive additional revenue for Ticketbud through premium service offerings.

Related topics

Product Launch