Hyatt Expands Extended-Stay Footprint with Jacksonville Opening

Event summary

  • Hyatt Studios Jacksonville / St. Johns Town Center opened April 16, 2026, marking the third location in the brand's portfolio.
  • The property is owned by 3H Group and managed by LBA Hospitality, continuing their collaboration with Hyatt in the extended-stay segment.
  • Located near St. Johns Town Center, the hotel offers 600 square feet of meeting space and studio suites with well-equipped kitchens.
  • Reservations are now being accepted for stays starting May 11, 2026.

The big picture

Hyatt's expansion into Jacksonville with its third Hyatt Studios location underscores the growing demand for flexible, extended-stay accommodations in business-friendly suburban locations. The partnership between 3H Group and LBA Hospitality suggests a strategic focus on developing this segment, potentially positioning Hyatt Studios as a key player in the upper-midscale extended-stay market. The brand's integration into Hyatt's World of Hyatt loyalty program further strengthens its competitive positioning.

What we're watching

Brand Scaling
How quickly Hyatt Studios can expand its footprint beyond these initial three locations.
Partnership Synergy
Whether the 3H Group-LBA Hospitality collaboration can sustain further Hyatt Studios developments.
Market Penetration
The pace at which extended-stay demand grows in secondary markets like Jacksonville.