Miraval Resorts Validates Wellness Retreats with Humin Study
Event summary
- Miraval Resorts, a Hyatt subsidiary, released a third-party study by Humin showing measurable wellness benefits from its retreats.
- 62% of guests reported reduced stress levels 60 days post-stay, with 95% feeling a sense of belonging.
- The study suggests wellness retreats can be evidence-based investments in personal wellbeing.
- Miraval offered participants a $500 resort credit for future stays as part of the study.
The big picture
The study comes at a critical time as global employee burnout costs exceed $322 billion annually, positioning Miraval to capitalize on growing demand for evidence-based wellness solutions. This strategic collaboration with Humin elevates Miraval's standing in the wellness hospitality market, potentially attracting corporate clients seeking measurable ROI on employee wellbeing initiatives. The findings could reshape how the industry approaches wellness programming, moving from anecdotal benefits to scientifically validated outcomes.
What we're watching
- Industry Benchmarking
- Whether Miraval's study will set a new standard for measurable outcomes in the wellness hospitality sector.
- Corporate Wellness Trends
- How these findings could influence corporate wellness programs and employee benefits packages.
- Guest Retention Strategy
- The effectiveness of the $500 resort credit incentive in driving repeat visits and long-term guest loyalty.