HTX Doubles Down on Earn Products, Launches Huobao Digital Avatar
Event summary
- HTX unveiled its upgraded brand digital avatar 'Huobao' at the 'Huobao Birthday Fantasy Carnival' on May 18, 2026.
- Introduced the 'Huobao Squad,' five personas representing different user scenarios in the crypto space.
- Highlighted strategic focus on Earn products, with VIP Flexible offering up to 9% APY on USDT for high-net-worth users.
- Expanded futures ecosystem to include over 50 TradFi assets.
- Miss HTX team engaged directly with users and KOLs during the event.
The big picture
HTX's strategic pivot towards Earn products and the launch of Huobao reflect a broader industry trend of platforms seeking to balance stability with active trading. The expansion into TradFi assets positions HTX to capture a wider range of users, but the success of this dual strategy will depend on execution and user adoption. The focus on brand engagement through digital avatars and humanized customer service aims to create a more personal and meaningful relationship with users, setting HTX apart in a crowded market.
What we're watching
- Earn Product Growth
- How HTX's focus on Earn products will affect user acquisition and retention, particularly among high-net-worth individuals.
- TradFi Integration
- Whether HTX can sustain its expansion into traditional financial products while maintaining its crypto-native user base.
- Brand Engagement
- The pace at which HTX's digital avatar Huobao and Miss HTX team will deepen user connections and differentiate the platform in a competitive market.
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