Huntington Bank Integrates Marketing and Digital Products Under New Executive
Event summary
- Huntington Bank appointed Ameesh Vakharia as executive vice president and chief marketing and digital products officer on September 2, 2026.
- Vakharia will lead the newly integrated marketing and digital products organization, reporting to Brant Standridge, president of consumer and regional banking.
- Vakharia brings over two decades of experience in strategy, digital, product, and brand leadership from roles at USAA, Truist, and SunTrust.
- The move follows the transition of Vijay Konduru and Mark Sheehan into expanded enterprise leadership roles focusing on AI and digital assets.
The big picture
Huntington's move to integrate marketing and digital products reflects a broader industry trend toward streamlining operations to meet evolving customer expectations. With $284 billion in assets, the bank is positioning itself to accelerate innovation and deliver more connected experiences. The appointment of Vakharia, with his extensive background in digital transformation, signals a strategic focus on leveraging technology to enhance customer engagement and operational efficiency.
What we're watching
- Integration Success
- How effectively Vakharia can merge marketing and digital product teams to drive seamless customer experiences.
- Innovation Pace
- The speed at which Huntington can turn ideas into customer-focused solutions under the new structure.
- Competitive Positioning
- Whether the integrated approach will differentiate Huntington in a crowded regional banking market.
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