Confused.com Taps HUMAN Security to Secure AI-Driven Customer…

Event summary

Confused.com integrated HUMAN Sightline Cyberfraud Defense with AgenticTrust to monitor and protect digital insurance journeys.
The partnership aims to distinguish genuine user interactions from automated or malicious activity in the AI-driven consumer landscape.
HUMAN’s solution helps Confused.com optimize customer engagement and build trust across all digital touchpoints.
Automated traffic is growing 8 times faster than human traffic, with scraping attacks accounting for 20% of global threats in 2025.

The big picture

As AI-powered assistants and automated interactions increasingly influence consumer behavior, financial services platforms like Confused.com must adapt their security strategies. The partnership with HUMAN Security reflects a broader industry trend toward integrating AI-driven threat detection to safeguard digital customer journeys. The rapid growth of automated traffic underscores the need for real-time monitoring and fraud prevention to protect revenue and maintain trust.

What we're watching

AI Agent Impact: How AI agents will reshape customer interactions and influence marketing strategies in the financial services sector.
Threat Landscape: The pace at which automated threats evolve and whether current cybersecurity measures can keep up.
Customer Experience: Whether Confused.com can maintain seamless user experiences while enhancing security measures.