HUMAN Security Earns MRC Accreditation for Ad Viewability Measurement
Event summary
- HUMAN Security's Ad Viewability Measurement received MRC accreditation for display and video impressions across desktop, mobile web, and mobile app environments on April 27, 2026.
- The accreditation extends HUMAN’s end-to-end advertising protection capabilities, reinforcing its leadership in transparent, IVT-filtered measurement.
- HUMAN's solution combines post-bid viewability measurement with invalid traffic detection to deliver accurate, fraud-resistant insights.
- Early adopter Sovrn reported stronger campaign performance and more efficient budget utilization using HUMAN’s enhanced viewability measurement.
The big picture
HUMAN Security’s MRC accreditation comes at a time when digital advertising is grappling with increased automation and evolving traffic patterns. The accreditation underscores the growing demand for reliable viewability measurement that reduces waste from non-viewable ads, particularly as advertisers seek to maximize media investments in real-time. HUMAN’s solution stands out by combining granular supply path analysis with invalid traffic detection, setting a new standard for transparency and trust in ad measurement.
What we're watching
- Ad Fraud Evolution
- How HUMAN’s security-first approach will adapt to increasingly sophisticated bot and AI-driven threats in the digital advertising ecosystem.
- Market Adoption
- The pace at which additional advertisers and platforms adopt HUMAN’s MRC-accredited viewability measurement solution.
- Competitive Differentiation
- Whether HUMAN can sustain its leadership position in transparent, explainable ad measurement as competitors enhance their own offerings.