Human Appeal Launches Hajj 10K Steps Challenge to Fund Global Food Aid
Event summary
- Human Appeal launched the Hajj 10K Steps Challenge, running May 17–26, 2026, coinciding with the first ten days of Dhul Hijjah.
- All funds raised will support Human Appeal’s Qurbani program, delivering meat packages to 41 countries ahead of Eid al-Adha.
- Participants track steps via the free StepUp app, with registration open globally for individuals, groups, and corporate teams.
- Direct Qurbani donations are also being accepted to support the program.
The big picture
Human Appeal’s Hajj 10K Steps Challenge leverages the spiritual significance of Hajj to drive global fundraising for food aid, aligning with broader trends in faith-based philanthropy and corporate social responsibility. The initiative’s success will depend on its ability to engage diverse participants and translate steps into meaningful impact for vulnerable families.
What we're watching
- Participation Scale
- Whether the challenge can attract significant global participation to meet fundraising goals.
- Fundraising Impact
- How effectively the funds raised will address food insecurity in the 41 target countries.
- Corporate Engagement
- The extent to which corporate teams will participate and contribute to the initiative.
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