Hormel Expands SPAM Lineup with Hot Honey Flavor, Partners with Win Son Bakery — Hormel Foods Corporation

Event summary

Hormel Foods launched SPAM® Hot Honey, a new permanent flavor in its SPAM® lineup, available nationwide.
The brand collaborated with Win Son Bakery for a limited-time menu featuring SPAM® Hot Honey items from Sept. 14-20, 2026.
A co-branded merchandise capsule, including streetwear-inspired items, is available via Win Son Bakery's website and in-store.
SPAM® Hot Honey is positioned to capitalize on the growing trend of sweet-and-spicy flavor profiles.

The big picture

Hormel's launch of SPAM® Hot Honey and collaboration with Win Son Bakery underscores the company's strategy to innovate within the canned meat category by tapping into flavor trends and cultural culinary influences. The move aligns with broader industry efforts to revitalize traditional protein products amid shifting consumer preferences. With over $12 billion in annual revenue, Hormel's ability to leverage such partnerships could enhance its position in the consumer packaged goods sector.

What we're watching

Flavor Trend Adoption: How SPAM® Hot Honey will perform against other sweet-and-spicy products in the market.
Collaboration Impact: Whether the Win Son Bakery partnership can drive sustained consumer engagement beyond the limited-time offer.
Product Line Expansion: The pace at which Hormel introduces new SPAM® flavors to maintain relevance in the competitive meat alternatives space.