Horizon Media Commits $15M in Donated Media to Expand Youth…

Event summary

Horizon Media and Big Brothers Big Sisters of America (BBBSA) formalized a partnership on October 7, 2026, to advance youth mentorship through media.
Horizon will provide over $15 million in donated media to amplify BBBSA's mission and increase volunteer signups and donations.
More than 100 media partners and brands have already contributed to the effort, spanning audio, digital, OOH, print, social, and video channels.
The partnership aims to address the CDC's finding that only 58.5% of U.S. teens receive adequate social and emotional support.
The initiative will run through 2027, with key cultural and community moments designed to drive awareness and action.

The big picture

This partnership underscores Horizon Media's strategic shift towards leveraging its media ecosystem for societal impact, aligning with broader industry trends of purpose-driven marketing. With over $8.5 billion in annual media investments, Horizon's scale positions it to amplify BBBSA's mission significantly. The initiative also reflects a growing emphasis on corporate social responsibility, particularly in addressing the fragmented support systems for youth.

What we're watching

Impact Measurement: How Horizon Media will track and report the effectiveness of the $15 million media donation in driving volunteer signups and donations for BBBSA.
Industry Collaboration: Whether the partnership can sustain momentum and attract additional media companies and marketing partners to contribute to the cause.
Long-Term Commitment: The pace at which Horizon Media and BBBSA will extend this initiative beyond 2027, given the ongoing need for youth mentorship.