ARS Taps Horizon Next to Overhaul Local Media Strategy with Video-First Approach
Event summary
- ARS selected Horizon Next as its media agency of record on February 24, 2026.
- Horizon Next will manage local media strategy across 25 brands in 55 markets.
- ARS seeks to optimize video and local media effectiveness through advanced analytics.
- Horizon Next identified cost-efficiency opportunities while maintaining results.
The big picture
ARS's decision to partner with Horizon Next underscores the growing importance of data-driven, localized media strategies in the home services sector. As competition intensifies in key markets, the ability to leverage advanced analytics for precise, scalable media effectiveness becomes a critical differentiator. Horizon Next's appointment signals a broader industry trend toward video-led marketing and sophisticated measurement frameworks to drive revenue growth.
What we're watching
- Execution Risk
- Whether Horizon Next can deliver on its promise of quantifiable business impact through advanced analytics and video-led strategies.
- Market Differentiation
- How ARS's video-first approach will differentiate it in highly competitive key markets.
- Cost Efficiency
- The pace at which Horizon Next can identify and implement cost-efficiency opportunities across ARS's 25 brands.