Empire Today Consolidates Media Strategy Under Horizon Next
Event summary
- Empire Today named Horizon Next as its agency of record on February 3, 2026, following a two-month review.
- Horizon Next will manage Empire Today's full-funnel media strategy, consolidating responsibilities previously handled by multiple external partners and in-house teams.
- Horizon Next's Blu Platform will unify analytics, media activation, and audience intelligence for Empire Today's direct-to-consumer growth strategy.
- Empire Today cited Horizon Next's experience in DTC home services and measurable business impact as key factors in the decision.
The big picture
Empire Today's decision to consolidate its media strategy under Horizon Next reflects a broader industry shift towards performance-led, data-driven marketing. With Horizon Media managing over $8.5 billion in media investments, this partnership underscores the growing importance of unified analytics and measurement in driving business growth. The move also highlights the increasing demand for specialized expertise in direct-to-consumer home services, a sector experiencing accelerated growth.
What we're watching
- Performance Metrics
- How Horizon Next's unified approach will impact Empire Today's media efficiency and customer acquisition costs.
- Scalability
- Whether Empire Today can sustain growth across its national footprint with the new strategy.
- Industry Trends
- The pace at which data-driven marketing strategies become standard in the home services sector.
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