Pacific Life, Athletes First Raise $25M+ for Hoag with Star-Studded Events
Event summary
- Pacific Life and Athletes First hosted two celebrity events March 21-22, 2026, raising funds for Hoag Hospital Foundation's Boldly Hoag campaign.
- Athletes First Celebrity Waiter Night featured 70+ athletes including CJ Stroud, Fred Warner, and Derrick Henry serving guests.
- Pacific Life Celebrity Classic golf tournament saw Ravens LB Kyle Van Noy and Chiefs QB Jake Haener win the title.
- Events raised over $25M for Hoag's Sun Family Campus expansion in Irvine.
- Hoag Classic tournament week continues March 27-29, 2026, with PGA TOUR Champions competition.
The big picture
This high-profile fundraising effort demonstrates the growing intersection of sports celebrity and healthcare philanthropy. Pacific Life's sponsorship aligns with its community-focused brand strategy, while Athletes First strengthens its position as a premier sports agency through exclusive client experiences. The $25M+ raised represents significant scale for Hoag's expansion plans in Orange County's competitive healthcare market.
What we're watching
- Philanthropic Impact
- Whether the $25M+ raised will accelerate Hoag's Sun Family Campus expansion timeline.
- Athlete Engagement
- How Athletes First leverages this event series to deepen client relationships and attract new talent.
- Corporate Sponsorship
- The pace at which Pacific Life expands its sports marketing portfolio beyond this event.
Related topics