Hiya Extends Branded Calling to Ireland via Vodafone Partnership
Event summary
- Hiya Connect now available to eligible Vodafone customers in Ireland.
- Brands can display verified names when calling Vodafone customers.
- Hiya Voice Firewall already deployed in Ireland for fraud/spam protection.
- 86% of consumers don't answer unknown numbers (Hiya 2026 report).
- Businesses must complete Secure Branding for verified caller identity.
The big picture
Hiya's expansion into Ireland reflects growing demand for call authentication as consumers increasingly screen unknown numbers. The partnership with Vodafone builds on existing fraud protection deployments, creating a more comprehensive trust framework for voice communications. This move aligns with broader industry trends toward verified digital identities across communication channels.
What we're watching
- Adoption Pace
- How quickly Irish businesses register for Hiya Connect and whether Vodafone customers recognize the service.
- Trust Restoration
- Whether branded calling significantly improves answer rates for legitimate businesses.
- Ecosystem Growth
- The pace at which Vodafone expands this capability to other markets.
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