Vodafone Integrates Hiya’s Scam Call Detection in Secure Net Mobile
Event summary
- Vodafone has launched Scam Call Protection, powered by Hiya, within its Secure Net Mobile service.
- The feature flags scam and spam calls in real time at the network level, requiring no user action.
- Hiya’s State of the Call 2026 report found 84% of UK consumers prioritize spam call screening by their mobile operator.
- Secure Net Mobile is free for the first three months, then £2 per month.
- VodafoneThree, formed in June 2025, plans £11 billion investment in UK network infrastructure.
The big picture
The integration of Hiya’s technology into Vodafone’s network-level security reflects the growing urgency for telecom operators to combat sophisticated phone fraud. As AI-driven scams become more prevalent, network operators are increasingly investing in proactive security measures to maintain customer trust and regulatory compliance. VodafoneThree’s £11 billion network investment underscores the strategic importance of digital infrastructure in the UK’s economic growth.
What we're watching
- Adoption Pace
- How quickly Vodafone customers will transition from the free trial to the paid £2/month service.
- Effectiveness
- Whether Hiya’s AI-powered detection can keep up with evolving scam tactics, particularly AI-generated voice fraud.
- Market Expansion
- If VodafoneThree will extend this feature to other markets beyond the UK as part of its network expansion.
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