Hilton Grand Vacations Secures Star-Powered Lineup for 2026 LPGA Tournament
Event summary
- Hilton Grand Vacations (NYSE: HGV) announces the 2026 Tournament of Champions, featuring LPGA stars like Nelly Korda, Lydia Ko, and Jeeno Thitikul.
- $2.1 million in prize money for LPGA professionals and $500,000 for celebrity competitors.
- Event runs January 29–February 1, 2026, at Lake Nona Golf & Country Club in Orlando.
- Broadcast nationwide on NBC, Golf Channel, and Peacock.
The big picture
Hilton Grand Vacations continues to deepen its partnership with the LPGA, positioning itself as a key player in sports entertainment and experiential hospitality. The event underscores the company’s strategy of blending premium golf tourism with celebrity-driven content, aligning with broader trends in high-profile sponsorships and immersive fan experiences.
What we're watching
- Brand Alignment
- How Hilton Grand Vacations leverages LPGA’s growing visibility to enhance its vacation ownership appeal.
- Celebrity Synergy
- Whether the inclusion of high-profile celebrities like Blake Griffin and Timothy Simons drives broader audience engagement.
- Event Scaling
- The pace at which Hilton Grand Vacations expands this tournament model to other markets or partnerships.
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