HighTechLending Adds HELOC Veterans to Scale EquitySelect Platform

Event summary

  • HighTechLending hired Gina Donaldson and David Yslas as Account Executives for its EquitySelect HELOC platform on February 5, 2026.
  • Both executives joined from First Tech Federal Credit Union, where they were top-producing HELOC account executives.
  • EquitySelect offers flexible home-equity solutions for equity-rich homeowners, including retirees and self-employed borrowers.
  • The platform now includes both first-lien and second-lien HELOC options.

The big picture

HighTechLending's hiring of HELOC veterans signals a push to capitalize on growing demand for flexible home-equity solutions. The move comes as traditional underwriting frameworks increasingly fail to serve equity-rich but cash-flow-constrained borrowers, such as retirees and self-employed individuals. The company's focus on disciplined credit standards while offering more tailored underwriting could position it as a disruptor in the home-equity lending space.

What we're watching

Product Adoption
How quickly HighTechLending can scale EquitySelect across additional markets and distribution channels.
Broker Relationships
Whether the new hires can leverage their existing broker networks to drive EquitySelect's national rollout.
Regulatory Scrutiny
The pace at which flexible underwriting models like EquitySelect attract regulatory attention amid rising home-equity lending.