Higginbotham Adds Function Health to Expand Preventive Care Offerings
Event summary
- Higginbotham has added Function Health's preventive screening platform to its well-being service offerings.
- The service offers twice-yearly comprehensive testing across approximately 100 biomarkers for $334 annually.
- Function Health was acquired by Ezra, which provides advanced MRI and CT scans powered by FDA-cleared AI.
The big picture
Higginbotham's addition of Function Health underscores a broader industry shift toward proactive prevention in employee benefits. As healthcare costs continue to rise, employers are increasingly looking for solutions that can identify health issues early and improve long-term population health outcomes. Higginbotham's carrier-agnostic advisory model allows it to offer customized benefits programs, positioning it as a key player in the evolving wellness landscape.
What we're watching
- Adoption Pace
- How quickly employers will integrate Function Health into their benefits programs.
- Cost Mitigation
- Whether early intervention through preventive screening can effectively reduce high-cost claims.
- Market Differentiation
- The extent to which Higginbotham's carrier-agnostic approach will set it apart in the benefits marketplace.
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