Hiab Expands US Footprint with Custom Truck One Source Deal

Event summary

  • Hiab signed a strategic dealer agreement with Custom Truck One Source to expand its distribution and service network for HIAB loader cranes and MOFFETT truck mounted forklifts in the Western and Northeastern US.
  • The partnership covers 12 states for HIAB loader cranes and 8 states for MOFFETT truck mounted forklifts.
  • Custom Truck operates in over 40 locations across North America and maintains a rental fleet of over 10,400 units.
  • Hiab aims to secure extensive coverage in the Western US and reinforce its presence in the high-volume New York market.

The big picture

Hiab's partnership with Custom Truck One Source is a strategic move to strengthen its presence in key US markets. This deal aligns with broader industry trends of consolidating distribution networks to enhance service capabilities and market reach. With Custom Truck's extensive operational footprint and commitment to service excellence, Hiab aims to better serve the growing demand for smart, high-performance loader cranes and truck mounted forklifts.

What we're watching

Market Penetration
How the partnership will affect Hiab's market share in the Western and Northeastern US regions.
Service Excellence
Whether Custom Truck's 24/7 service call center and extensive rental fleet will enhance Hiab's customer support.
Strategic Growth
The pace at which Hiab can achieve full coverage of the US market for HIAB loader cranes.