Hiab Boosts Profit Margins Despite Sales Decline in 2025
Event summary
- Hiab's comparable operating profit margin improved to 13.7% in 2025, despite a 6% decline in sales to EUR 1.56 billion.
- Orders received remained flat at EUR 1.48 billion, with a 14% drop in the Americas offset by growth in EMEA and APAC.
- Services segment had a record year with EUR 109 million in comparable operating profit, driven by spare parts and maintenance.
- Hiab acquired ING Cranes to strengthen its position in the Brazilian market, closing the deal in early 2026.
- The company plans to realign its operating model into three business areas, aiming for effectiveness in Q2 2026.
The big picture
Hiab's ability to improve profit margins amid declining sales highlights its focus on cost management and operational efficiency. The company's strategic acquisitions and restructuring efforts aim to position it as a leader in on-road load-handling solutions, despite a volatile market environment characterized by trade tensions and geopolitical uncertainties. With a strong cash flow and a record year in services, Hiab is setting the stage for long-term growth, though external market conditions remain a key variable.
What we're watching
- Market Recovery
- Whether Hiab can sustain profitability as the US market recovers from its current trough.
- Operational Efficiency
- The pace at which Hiab's restructuring into three business areas improves scalability and customer focus.
- Strategic Expansion
- How the acquisition of ING Cranes will impact Hiab's market position in Brazil and overall growth strategy.
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