HF Sinclair's Fall Campaign Raises $1M for Folds of Honor
Event summary
- $1,007,957 raised in fall 2025 Fueling Folds of Honor campaign, including matching contributions from HF Sinclair.
- Fourth consecutive year of the campaign, totaling $3.1M raised over four years.
- Funds will support 201 scholarships for families of fallen or disabled military and first responders in 2026.
- Campaign ran for 72 days from Labor Day to Veterans Day at participating Sinclair stations.
The big picture
HF Sinclair's consistent support for Folds of Honor underscores a long-term commitment to military families, differentiating the company in an industry where CSR often focuses on environmental initiatives. The campaign's success highlights the power of grassroots engagement through its retail network, which spans over 1,700 branded stations. This strategic alignment between corporate giving and brand loyalty could enhance customer retention and community goodwill.
What we're watching
- Sustainability of Engagement
- Whether HF Sinclair can maintain high participation rates among dealers, distributors, and customers in future campaigns.
- Impact Measurement
- How the scholarships funded will translate into tangible outcomes for recipients' education and career prospects.
- Strategic Alignment
- The extent to which these CSR initiatives align with HF Sinclair's broader business objectives and brand positioning.