Hexaware Surges as Second-Fastest-Growing Indian IT Brand by Value
Event summary
- Hexaware ranked second-fastest-growing Indian IT services brand by brand value in Brand Finance's 'IT Services 25 2026' report.
- Brand value grew 140% since 2021, nearing $1B mark with AA+ rating.
- Brand strength improved 12 points, placing Hexaware 7th among Indian peers and 14th globally.
- CEO R Srikrishna credits AI-first strategy for consistent customer value at scale.
- CMO Nidhi Alexander highlights 140% brand value increase as reflection of client trust.
The big picture
Hexaware's rapid brand value growth underscores the strategic importance of AI-led innovation in the IT services sector. As the industry increasingly adopts AI, Hexaware's positioning as a top 25 global brand highlights its ability to differentiate through technology and client trust. The company's focus on a people-centric culture further strengthens its competitive edge in a market driven by digital transformation.
What we're watching
- AI Differentiation
- How Hexaware's AI-first approach will sustain its brand value growth against competitors.
- Client Retention
- Whether the 140% brand value increase can translate into long-term client loyalty and revenue growth.
- Market Positioning
- The pace at which Hexaware can close the gap to the $1B brand value mark and its implications for market share.
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