Hexaware Surges as Second-Fastest-Growing Indian IT Brand by Value
Event summary
- Hexaware ranked second-fastest-growing Indian IT services brand by brand value in Brand Finance's 'IT Services 25 2026' report.
- Brand value up 140% since 2021, approaching $1B mark in next two years.
- Brand strength improved by 12 points, earning AA+ rating and 7th place among Indian peers.
- CEO attributes growth to AI-first strategy and client value creation at scale.
The big picture
Hexaware's rapid brand value growth reflects the accelerating AI adoption in IT services. As enterprises prioritize digital transformation, Hexaware's strategic focus on AI-led innovation positions it to capture market share. The company's AA+ brand strength rating suggests it's successfully differentiating itself among Indian IT services peers, though sustaining this momentum will require continued investment in both technology and client relationships.
What we're watching
- AI Differentiation
- How Hexaware's AI-first approach will sustain its competitive edge in a crowded IT services market.
- Brand Momentum
- Whether the 140% brand value increase since 2021 can be maintained as Hexaware approaches the $1B mark.
- Client Retention
- The pace at which Hexaware converts brand strength into long-term client relationships and revenue growth.
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