Hexaware Surges as Second-Fastest-Growing Indian IT Brand by Value
Event summary
- Hexaware ranked second-fastest-growing Indian IT services brand by brand value in Brand Finance's 'IT Services 25 2026' report.
- Brand value grew 140% since 2021, approaching $1B mark in next two years.
- Brand strength improved by 12 points, earning AA+ rating and 7th place among Indian peers.
- CEO R Srikrishna credits AI-first strategy for consistent customer value at scale.
The big picture
Hexaware's rapid brand value growth reflects the increasing importance of AI-led innovation in the IT services sector. As companies prioritize digital transformation, Hexaware's strategic focus on AI and people-centric culture positions it favorably among Indian IT services brands. The company's 140% brand value increase since 2021 highlights the growing demand for scalable, AI-driven solutions in the global market.
What we're watching
- AI Differentiation
- How Hexaware's AI-first approach will sustain its brand value growth against competitors.
- Market Positioning
- Whether Hexaware can maintain its rapid brand value growth as it nears the $1B mark.
- Client Retention
- The pace at which Hexaware converts brand strength into long-term client relationships.
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