Herc Rentals Maintains 'Great Place to Work' Status Amidst Rapid Expansion

Event summary

  • Herc Rentals has earned the Great Place to Work® Certification™ for the third consecutive year in both the U.S. and Canada.
  • 84% of participating Herc Rentals employees surveyed rated the company as a 'great place to work,' exceeding the U.S. average by 27 percentage points.
  • The company's workforce has expanded by over 25% in the past year.
  • Herc Holdings Inc. reported approximately $4.4 billion in total revenues in 2025.
  • Herc Rentals employs approximately 9,600 people.

The big picture

Herc Rentals' consistent recognition as a 'Great Place to Work' provides a competitive advantage in attracting and retaining skilled labor within the capital-intensive equipment rental industry. This is particularly important given the ongoing labor shortages and the company's recent 25% workforce expansion. A strong employer brand can mitigate rising labor costs and improve operational performance, but requires ongoing investment and attention.

What we're watching

Culture Sustainability
Maintaining a positive workplace culture will be critical as Herc Rentals continues its rapid workforce expansion; a decline in employee satisfaction could impact productivity and retention.
Growth Impact
The company's ability to integrate new hires and maintain its 'Great Place to Work' status will directly influence its operational efficiency and overall growth trajectory.
Benchmarking
Continued high scores on the Great Place to Work survey will be essential to attract and retain talent in a competitive labor market, and should be compared against industry peers.

Related topics

Revenue Growth