HED Cycling Products, Inc.

HED Cycling Products, Inc. is a privately held company specializing in the design and manufacturing of high-performance bicycle wheels and components. Founded in 1984 by Steve and Anne Hed, the company's mission is to produce aerodynamic, lightweight, and innovative cycling equipment. Headquartered in Roseville, Minnesota, HED Cycling has established itself as a key player in the cycling industry, with its products hand-built in the United States.

The company offers a diverse range of bicycle wheels and rims, including carbon and aluminum options, catering to various cycling disciplines such as road racing, triathlon, gravel riding, and fat biking. Key product lines include the Vanquish, Jet, Ardennes, and Belgium series. HED Cycling is recognized for its pioneering work in aerodynamics, including the development of deep-section carbon wheels, wider rims for enhanced stability, and advanced wind tunnel testing methodologies.

Following the passing of co-founder Steve Hed in 2014, Anne Hed assumed leadership as CEO, continuing the company's legacy of innovation. HED Cycling Products is a woman-owned business, with Anne's son, Andrew Hed, also involved in business development. The company maintains a strong market position, with its wheels utilized by championship athletes in major events like the Olympics, Tour de France, and Ironman competitions. In 2017, HED Cycling was recognized by Forbes as one of its "Small Giants." Recent developments include expanding its product offerings into the gravel cycling segment and collaborating on projects such as the Cervelo P5X superbike.