Harmonic Enhances Sports Streaming with Multiview, Dynamic Ads, and Anti-Piracy Tools
Event summary
- Harmonic introduced server-side multiview for simultaneous game or camera angle viewing, compatible with any end device and deployable in geo-redundant environments.
- The company added scene-level contextual advertising through a partnership with Viant Technology and IRIS.TV, enabling real-time monetization of key sports moments.
- Dynamic in-stream advertising is now in production with a leading U.S. regional sports network, triggering ads based on real-time game moments during NBA and NHL games.
- Harmonic integrated forensic watermarking with NAGRA NexGuard and Irdeto’s TraceMark™ to combat piracy at scale with minimal latency impact.
The big picture
Harmonic’s updates position it to capitalize on the growing demand for immersive, interactive sports streaming experiences. The enhancements in multiview, dynamic advertising, and content protection align with broader industry trends toward monetizing live sports through targeted ads and securing premium content. The company’s partnerships with Viant, NAGRA, and Irdeto underscore its strategy to integrate cutting-edge technology into its streaming platform, reinforcing its competitive edge in the live sports streaming market.
What we're watching
- Advertising Precision
- How Harmonic’s contextual advertising integration with Viant will impact programmatic ad spend in live sports streaming.
- Piracy Mitigation
- Whether Harmonic’s scalable watermarking solutions can reduce illegal streaming of premium sports content.
- Market Adoption
- The pace at which regional sports networks and broadcasters adopt Harmonic’s dynamic in-stream advertising capabilities.
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